Greener, more socially responsible meetings for Banyan Tree

Banyan Tree Hotels and Resorts is pushing for a bigger share of the regional MICE market with a new meetings programme and a dedicated meeting and event website for event planners.

In a new programme, Banyan Tree incorporates volunteerism and CSR elements, and works with EarthCheck to measure how much carbon is generated during meetings to aid clients in holding carbon-free meetings.

Vice president for sales and marketing David Spooner said: “We observed (a demand for) responsible meetings and the trend of more engagement in CSR, incorporated with experiencing the local flavours of food and entertainment.”

Meanwhile the group will continue to boost awareness of Banyan Tree and sister brand Angsana’s MICE capabilities. “A lot of MICE organisers… think we only do leisure groups and couples. In fact, we do have a demand for small executive retreats, incentives and board meetings.”

Banyan Tree launched a dedicated MICE page in January (www.banyantree.com/en/meetings-events), with one for Angsana in the works.

“Meeting organisers can look for functional information like capacity charts and size of meeting rooms via their mobile phones, laptops and tablets. Moreover, the site also features Destination Dining for meeting organisers who need special and exclusive dining options like al fresco dining on top of a mountain,” said Spooner. – Prudence Lui

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