ICCA maps five-year plan to strengthen bond with global associations

AS PART of its efforts to enhance the value of association meetings and strengthen its relationship with international associations, ICCA has formed a five-year strategic plan that sees a change in its vision and mission statements as well as six strategic goals.

In its new vision and mission statements, ICCA aims to shape the future and value of international association meetings and be the global community and knowledge hub for the international association meetings industry, creating competitive advantage and business opportunities and successful outcomes for association meetings.

Additionally, the six strategic goals include developing new business opportunities and competitive advantage, creating engaged association executives, being a global knowledge hub, expanding its advocacy, developing a highly specialised congress, and building an effective and sustainable organisation.

“As in previous plans we are focused entirely on this sector, on international associations, it is our unique area of expertise. What’s changed is that instead of focusing purely on business opportunities and competitive advantage for our members, we are now concerning ourselves with generating better outcomes from the international association meetings themselves,” commented Martin Sirk, CEO of ICCA.

“We can’t simply look at this from the supplier side of the equation. To be a true community for this sector, we have to embrace change, and get closer to the international associations themselves.”

Meanwhile, ICCA has selected Houston to host the ICCA Congess in 2019.

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