Indian agents respond positively to STB's INSPIRE 3.0Rohit Kaul, New Delhi, March 16, 2017
Indian travel agents have given a thumbs up to Singapore Tourism Board’s (STB) latest version of INSPIRE (In Singapore Incentives and Rewards) programme that was introduced in India recently.
The new INSPIRE for India will help agents tap on smaller corporate groups, with STB qualifying group sizes of less than 50 participants. The maximum incentive group size is 200.
Gardens by the Bay
“We have reduced the minimum group size to 25-50 for companies to be eligible for the INSPIRE 3.0 programme. It will help us reach out to non-metro cities in India,” explained GB Srithar, regional director (SAMEA) for STB.
Praveen Chugh, managing director, Business Travels, pointed out “even in metro cities, there are corporates with smaller incentive groups of less than 50 pax who will be interested to participate”.
He added: “With STB making changes in minimum group size requirement, travel consultants will be able to reach out to more companies and help to further grow the Indian MICE movement to Singapore.”
INSPIRE 3.0 includes customised experiences with attraction partners such as Focus Adventure, Gardens by the Bay, Singapore Flyer, Singapore Turf Club, Wildlife Reserves Singapore, Mount Faber, Sentosa and Resorts World Sentosa.
Karan Anand, head, relationships at Cox & Kings, told TTGmice: “The programme provides incentive and meeting partners with a ready-made platform to engage with their principals in Singapore. The seven unique attractions, coupled with the reduction in minimum group size requirement, will play the role of a catalyst to reach out to new markets.”
“With an array of activities it offers such as nightlife, amusement parks and adventure activities, Singapore has been one of the top choices for Indian corporates. This is also reflected in the expenditure by Indian corporate travellers in Singapore which has been rising over the last few years,” added Manish Raj, vice president & business head - corporate travel services at VIA.com.