Istanbul CVB unveils free marketing collaterals toolkit for event planners

MICE planners now have more reason to hold their events in Turkey’s most populous city with the launch of Istanbul CVB’s new Istanbul Event Planners’ Toolkit.

The free kit contains ready-to-use templates of print ads, flyers, banners, posters, standees, seasonal postcards, powerpoint presentations and social media posts as well as high-res photos, videos and logos of Istanbul.

The CVB stated that the kit is designed to provide associations with easy-to-use, comprehensive marketing tools for congresses and events held in Istanbul and can be customised according to their needs.

General manager of Istanbul CVB, Ozgul Ozkan Yavuz, said: “Istanbul continues to be one of the top places for meetings and conferences. We have been witnessing a busy congress calendar especially for October and November.

“With all the feedback gathered from the associations, organisers as well as our members, we have decided to release this marketing tool to put together different materials in one convenient package. We believe that this kit will help planners to promote their event in Istanbul more effectively and will boost the number of delegates for their meetings and events.”

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