Kenya to introduce first incentive scheme for Indian market

To encourage more business events and incentive arrivals from India, Kenya Tourism Board (KTB) has plans to launch its an incentive scheme for Indian corporates and event planners by end June 2017.

KTB’s regional marketing manager, Betty Ichan, elaborated: “The MICE segment is one of our major focus segments in India which has been growing strongly for us. Hence, we decided to roll out an incentive scheme for our partners in India. Currently, we are working on ways to incentivise our partners – for example, if the group has more than 200 delegates we can host a major gala dinner for them or waive their visa fees.”

However, Ichan said monetary support will not be part of the incentive.

“We want to develop an attractive scheme for buyers who are bringing in large MICE groups. Incentives can range from special souvenirs to sponsorship of a tour itinerary,” shared Ichan.

In 2016, over 64,000 travellers from India travelled to Kenya. Seventy per cent of arrivals came for incentives and were from the IT, manufacturing and FMCG industries.

Currently, India is the third largest source market for the African nation, and is one of the fastest growing markets. KTB aims to welcome 100,000 Indians by 2018.

Aside from the main Indian cities, KTB is also looking to groom incentive arrivals from other parts of India.

“We have reached out to second-tier cities, and held events in Lucknow, Chandigarh and Ahmedabad. We are seeing the potential and are ready to host incentive groups from these cities as well,” said Ichan.

Indian incentive movement is expected to receive a further push should Kenya Airways reopen its New Delhi-Nairobi route in the future.

Sponsored Post