Lesley Williams to join GainingEdge

GainingEdge, the management company of BestCities Global Alliance, has appointed Lesley Williams as director, market development, effective July 1.

In her new role, she will help drive the alliance’s strategic goal of discovering new markets on behalf of its partners.

Lesley Williams (left) and Jane Cunningham, GainingEdge’s director, international associations

Gary Grimmer, CEO of GainingEdge added that Williams will work closely with the BestCities management team and partners to generate results from new markets, evaluate and advance the alliance’s conferences strategy, and develop a global ambassador programme.

Prior to joining GainingEdge, Williams was head of business tourism for marketing Edinburgh for seven years. In addition, Williams has served on a number of committees focused on raising the profile of Scotland as a world leading conference destination such as the deputy chair of Business Tourism for Scotland; and also as the chair of ICCA UK and Ireland chapter.

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