MICE gets its own day at ITB Asia 2016

THE MICE sector will get its own full-day conference programme for the first time at ITB Asia this October, with SITE and Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) coming in as new show partners to bring content to attendees.

Taking place on October 20 at the Sands Expo and Convention Centre, MICE Day @ ITB Asia will be held in a conference room and include sessions from a wide range of industry partners.

SITE will conduct two sessions under the theme of Managing Incentive Travel Programmes, while SACEOS will have a high-level dialogue session discussing the latest industry developments and their impact on the industry.

Returning partner Incentive Conference & Event Society Asia Pacific (ICESAP) will have two of its advisory board members speak at and curate a meetings and incentives themed session.

Last year, ITB Asia attracted close to 760 exhibitors from 73 countries, as well as 880 buyers and more than 10,300 attendees over three days.

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