NEPCON China 2017 to raise event ROI with new Reed Connect app

NEPCON China, the trade exhibition for surface mount technology and electronics manufacturing automation, will utilise the new Reed Connect mobile app at its 2017 edition this week in Shanghai.

Through a blend of face-to-face and digital technology integrations, the app allows visitors and exhibitors to get full details of suppliers and buyers they are looking to connect with and activate the sales or procurement cycle with the push of a button.

This puts valuable real-time insights related to exhibitor and visitor in-show behaviour right at participants’ fingertips, and allows participant to better track their event ROI.

Josephine Lee, COO of Reed Exhibitions Greater China, said: “We’re thrilled for NEPCON China to be the first event in China’s exhibition industry to introduce a mobile app with this type of scan-and-prioritise functionality to enhance customers’ experience.”

Lee added: “The app allows exhibitors to easily scan through potential customers and store the details of hot and warm sales prospects on their devices. From there, they can take the appropriate follow-up action to advance the buyer-seller relationship, which is what taking part in a tradeshow is all about.”

The Reed Connect mobile app is part of the company’s on-going commitment to innovation and is a solution to help clients maximise their marketing dollar and make conducting business easier at Reed China’s events, according to Lee.

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