New Genting Dream cruise to cater to MICE groups

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Genting Dream

GENTING Hong Kong is launching Dream Cruises, a new product line targeted at the luxury MICE and leisure segments, and deemed as Asia’s first luxury cruise line.

It’s first ship, Genting Dream, is currently undergoing outfitting by shipbuilders in Meyer Werft, Germany, and will arrive in Singapore on November 4 to offer a two-night cruise, followed by a six-night itinerary to Hong Kong.

Thatcher Brown, president of Dream Cruises, said the luxury cruise ship will homeported in Guangzhou after that, from November 18 to March 26, 2017, offering two- and five-night itineraries.

Michael Goh, senior vice president of Dream Cruises, said he is targeting a guest mix of 40 per cent MICE travellers and 60 per cent leisure travellers from source markets such as China, India, Japan, South Korea, Taiwan, Indonesia, Malaysia, Singapore and Indonesia.

He added: “MICE groups in China are usually large groups of 500 people or more. Groups from South-east Asia are usually smaller, between 50 and 300 pax.”

The ship’s Zodiac Theatre can comfortably accommodate 1000 people.

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