Pacto signs up for Euromic membership in drive for bigger MICE business

LEADING Indonesian DMC Pacto has joined Euromic to make MICE a central focus of its business objectives for the next three years.

Explaining the move, Umberto Cadamuro, COO inbound of Pacto, said: “In terms of products, Pacto is strong in Indonesia. Our incentive groups and high-end incentive market have experienced strong growth last year.

“We had a buy-out of St Regis Bali last year and another buy-out of Kupu Kupu Barong Resort and Tree Spa this year, just to name a couple of events.

“We have the capacity to grow our market and we feel we have not marketed (our products and services) enough.”

Joining the non-commercial association is an efficient way of building business, he opined. “We have gone through different options to grow this segment, including the possibility of appointing overseas representatives or joining different networks, and in the end we believe joining Euromic is the best opportunity.”

Euromic has 38 DMC members worldwide with a comprehensive database that is accessible by members. Umberto remarked: “The good thing about this association is that there is only one DMC member per country, and each of us is only interested in bringing business to our countries. One partner winning an event will be an opportunity for others to grab the next time.”

The membership also allows Pacto to be part of Euromic’s participation at tradeshows and sales mission, and the DMC is collaborating with the Euromic Chicago office to reach out to the US market “now that the (international) image of Indonesia has improved”.

Developing the MICE sector will be the company’s focus in the next three years and Umberto expects business growth of 15 per cent per year.

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