Perth smashes own conference revenue record in 2013/14

FINANCIAL year 2013/14 has been good for the Western Australian city of Perth, which broke its own target and record for revenue generated through conferences.

According to Perth Convention Bureau (PCB), conference delegates will stay for 201,147 days and spend A$108.0 million dollars (US$101.6 million).

The CVB had initially aimed to make A$104 million in direct delegate expenditure.

Ian Laurance AM, chairman of PCB, said: “These results indicate that PCB continues to punch above its weight in the business events industry despite new infrastructure and increasing competition across Australia and around the South-east Asian region.”

The CVB’s CEO, Paul Beeson, added: “The value of conferencing and business events is increasingly appreciated by governments worldwide, as it is here in Western Australia.”

Conferences are the highest-yielding tourism sector, with a single international delegate spending five times more than a leisure tourist.

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