Pro-Health China takes 4,000-pax incentive to Sydney

PRO-HEALTH China kicks off its five-day incentive in Sydney today, bringing more than 4,000 of its top performing distributors in seven waves to the Australian city.

The event, said to be worth A$20.4 million (US$18.3 million) in estimated economic impact for the New South Wales economy, will see delegates participating in a Corporate Social Responsibility walk in the iconic Blue Mountains, a teambuilding session on Bondi Beach, and a gala dinner in Luna Park.

The Chinese health and skincare company last took a smaller VIP incentive to Sydney in 2009, and has been keen to return. This is the first time that Pro-Health China has held its annual conference outside of Asia, according to a press release issued by Business Events Sydney.

Pro-Health China’s annual conference comes in a busy year for Sydney, which has experienced a steady flow of Asian business events. The destination will welcome a total of 28 incentive events from Asia this year, attracting 60,328 delegate days and generating an economic impact of A$60.2 million for the state.

With the short-lead nature of this market, the bureau is expecting this number to rise by year’s end.

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