Reed Exhibitions introduces CDATF in Wuhan

REED Huabai Exhibitions is teaming up with China Commerce Association for General Merchandise to launch the first China Daily-Use Article Trade Fair (CDATF) in Wuhan, part of its strategy to boost its presence in China’s second-tier cities.

Previously exclusive to Shanghai, the inaugural Wuhan edition will be held from November 6-8, 2014 at Wuhan International Expo Center. The show will span a floor area of 15,000m2 and bring more than 10,000 trade visitors as well as buyers including representatives of major department stores across the cities and townships in Hubei province.

CDATF Wuhan will focus on kitchenware, dinnerware, household electrical appliances, home arts and crafts, fitness, outdoor and gardening products.

From its location in Wuhan, Central China, the tradeshow is also geographically placed to tap the markets of nine surrounding provinces ­– Hunan, Jiangxi, Henan, Sichuan, Shaanxi, Guizhou, Anhui, Jiangsu and Hubei.

CDATF Wuhan is Reed Exhibitions Greater China’s (parent company of Reed Huabai Exhibitions) 10th show in its Gift & Homeware cluster to be held this year.

“Reed Exhibitions will set up formal and informal alliances with local governments and associations, based on our brand name, sales know-how, extensive databases, marketing expertise, strong networks and profound industry knowledge,” said the company’s vice president, Gary Liu.

“CDATF Wuhan enjoys great support from the Wuhan Commerce Bureau and Wuhan Commercial Federation. Wuhan International Expo Center is a great facilitating partner, providing comprehensive services and creating an environment that is conducive to brisk business and onsite comfort.”

The 108th CDATF is scheduled to be held in Shanghai at the end of July.

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