Refreshed InterContinental gives hotel wings to meetings pursuit

A SERIES of six unique showcases in March and April held to present the renovated facilities within InterContinental Singapore has resulted in an uptick in enquiries from meeting planners, with two high-level ones already materialised.

The hotel’s area director of sales & marketing, Rex Loh, told TTGmice e-Weekly in an interview: “The renovated Presidential Suite was used to showcase the new features of the hotel and how we can support business events. When planners at the showcase saw how meetings can be done differently with us, especially in such a unique space as our Presidential Suite, they got excited.”

Loh said the two materialised events were held in the Presidential Suite, one for a private corporate party and the other for a meeting.

At 259m2, InterContinental Singapore’s Presidential Suite is said to be the largest of its kind in the country. It is suitable for gatherings for 10 to 50 guests.

“Other refreshed aspects of the hotel, such as the renovated guestrooms, also gave us good exposure to new and potential corporate clients, and we found that many are keen to come and have a look. That helps to get the conversation going, and we have several new leads,” said Loh.

Loh added that the hotel is also playing up the rich heritage of the neighbourhood to attract corporate meetings and events.

“This area has so much to offer. Meeting groups can experience the neighbourhood through our Guided Heritage Trail. Clients used to think that the hotel is too far from the city centre, too inconvenient, but the arts and cultural draws around us are changing perceptions,” he said, adding that event bookings this year are “good” and “maintaining 2014 levels”.

The Guided Heritage Trail is a two-hour walking tour around the arts and cultural districts of Waterloo Street and Albert Street, calling at the National Design Centre and The Church of Saints Peter and Paul. While the tour is offered only on Saturdays for hotel guests, the hotel can arrange private group tours for meeting delegates.

Sponsored Post