Sarawak rolls out three-prong MICE programme

COMMUNICATING, educating and awarding are the three central tenets of the Business Events Sarawak (BESarawak) programme, launched this month to grow the state’s business events traffic.

Open to any organisation or industry player, local or foreign, that provides support services or promotes business events in Sarawak, the BESarawak programme provides partners with tools to promote Sarawak Convention Bureau’s events, products and services.

Muhammad Leo Michael Toyad Abdullah, chairman of Sarawak Convention Bureau, said in a release: “BESarawak offers its partners an advanced communications campaign that includes stakeholder engagement, media relations, social media and a (subscription for and a chance to be featured in) Business Events Sarawak magazine.”

The programme will also develop its partners’ global industry best practices through bespoke and targeted seminars.

BESarawak also encompasses the Anak Sarawak Award, which was established in 2007 to reward partners, media and future local hosts in the business events industry.

Those who qualify for the Anak Sarawak Award programme will receive development support worth between RM10,000 (US$2,769) and RM20,000.

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