SECB beefs up Greater China-focused assistance scheme with new partners

SINGAPORE Exhibition and Convention Bureau (SECB) has enhanced its Inspire Great China 2.0 events assistance scheme with three new partners – Gardens by the Bay, Sentosa Leisure Group and Singapore Turf Club – in a bid to drive stronger MICE traffic from Greater China.

The programme has three tiers – basic, value and premium – and aims to promote Singapore’s unique attractions by packaging curated itineraries that appeal to visitors from the region. Applicants may apply before the end of 2016 and travel to Singapore before March 31, 2017.

Director of SECB, Low See Peng, said: “M&I groups are accorded VIP treatment with complimentary exclusive one-of-a-kind experiences. It’s an upgraded version with tailor-made offers from our new partners.”

For instance, the premier tier – available to groups with more than 400 pax staying at least two nights in Singapore – will see partners like the Singapore Turf Club offering a complimentary light buffet, free-flow soft drinks, a guided tour to the parade ring, a workshop on “how to pick the winner”, and admission to the racecourse.

Low said the programme will introduce distinctive events and experiences in Singapore to fend off keen competition.

“We’ll keep fine-tuning and see which ones are popular,” he added.

Gardens by the Bay’s assistant director of events venue sales, Aloysius Tang, said: “We have zero incentives from Hong Kong so there is definitely room to grow.”

Last December, SECB led a delegation of 15 suppliers to Hong Kong and met with some 50 key MICE agents.

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