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    Suntec signs Penang deal as AEG goes over the moon with Darling

    Suntec signs Penang deal as AEG goes over the moon with Darling

    Raini Hamdi, Singapore, December 13, 2012

    SUNTEC International on Tuesday inked the deal to design, market and operate the Penang Waterfront Convention Centre (PWCC), about the same time AEG Ogden went over the moon for winning the bid to operate the new International Convention Centre (ICC) Sydney at Darling Harbour.


    Suntec was in the running for ICC Sydney (TTG Asia e-Daily, May 23, 2012) but pulled out to focus on the US$147 million modernisation plan of its own centre in Singapore, which would re-open on May 1. Arun Madhok, CEO, Suntec Singapore and Suntec International, said: "We did not submit the bid, although we remained closed to the consortium in giving them advice and views. I was of the opinion it was best to focus the time and effort on ours.”


    Suntec was part of Australia’s Plenary Group/Brookfield Multiplex consortium while AEG is in the Destination Sydney which will now develop the new integrated convention, exhibition and entertainment precinct at Darling Harbour.


    Madhok said Suntec International was not taking a back seat. "It was just (the timing of) this particular project. We intend to grow the Suntec brand."


    For its latest deal, a subsidiary, Suntec Penang, has been set up. PWCC, developed by IJM Land, is located at The Light's commercial precinct. Designed by Larry Oltmanns, its centrepiece is a 10,000sqm column-free multipurpose hall that can be subdivide or used as a single space for exhibitions, conventions, corporate events and private functions. It can be converted into a 9,000-seat arena for world-class concerts that can be held in Penang for the first time.


    - Penang's new light, TTGmice, February 2013