Suzhou establishes MICE & Travel Promotion Centre

FOLLOWING the city’s entry into China’s alliance for incentive travel, Suzhou is setting up the Suzhou MICE & Travel Promotion Centre.

The centre is drawing organisations including the Suzhou Municipal Tourism Administration, cultural tourism companies, Suzhou Industrial Park, and Taihu National Tourist Resort to work together.

It aims to package the city’s top hotels, scenic spots, cultural and recreational activities, and launch these incentive travel products through integrated marketing approaches.

Suzhou’s 2,500-year old heritage and attractions, plus its accessibility from Shanghai, have increased the city’s tourism receipts significantly in recent years, and the Suzhou MICE & Travel Promotion Centre is likely to further boost its tourism revenue.

Suzhou MICE & Travel Development’s director of operation, Wang Zhang Rong, explained that Suzhou is planning to develop high-end incentive tourism product emphasising its cultural heritage.

These include garden conferences, lakeside incentive tourism products, conference activities in the ancient walled city, and various cultural activities distinctive to Suzhou.

The 2014 Suzhou Cup has also stimulated the research and design of travel products and the integration of tourism with cultural and commercial activities distinctive to Suzhou.

Wang further noted that many cities are similarly working to boost their incentive tourism sectors. Looking forward, Suzhou will seek to develop special travel products and promote the city at major incentive travel exhibitions.

Translated from the original TTG China e-Daily article, November 18, 2014 by Ong Yanchun

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