Sydney expands army of ambassadors to promote the destination for events

THE former prime pinister of Australia, John Howard, inducted seven new ambassadors yesterday into the Business Events Sydney (BESydney) Ambassador Program.

Joining the programme’s current membership of more than 90 influential leaders are Financial Services Council CEO Sally Loane, Animal Logic CEO Zareh Nalbandian, Chartered Accountants Australia and New Zealand CEO Lee White, University of New South Wales president and vice chancellor Ian Jacobs, University of Western Sydney vice chancellor and president Barney Glover, Charles Perkins Centre academic director Stephen Simpson AC, and Australian Institute of Architects president-elect Ken Maher, Hassell.

Established in 2009, the BESydney Ambassador Program leverages the global network and expertise of its ambassadors to help BESydney secure multimillion dollar international events for Australia.

Howard said: “Sydney is a global intellectual capital and an important driver of the Australian economy. Business Events Sydney and its Ambassador network are helping us grow the knowledge economy by facilitating innovation and collaboration in our most globally competitive priority sectors.”

New South Wales premier Mike Baird who is now Patron of the Program, said: “The Ambassadors are some of the world’s most inspiring individuals and together we secure international business events that provide lasting legacies for our people, our communities and our industries.”

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