Tasmania sees record MICE visitors in 2015

BUSINESS event visitor numbers in Tasmania has reached new heights in 2015, according to statistics from the Tasmanian Visitor Survey released last week by Tourism Tasmania.

Visitors to the Australian state for work-related events soared to 40,800 visitors last year, up 42 per cent compared to the 28,800 business event visitors in 2014.

“The results confirm Business Events Tasmania’s data which highlighted a stand-out period for conference and business event activity in 2015, particularly in the last quarter,” said Stuart Nettlefold, CEO, Business Events Tasmania.

Giving specific examples, he said: “In September last year, Hobart hosted a high number of large national and international business events, including the 2015 Baker’s Delight National Conference, the Society of Economic Geologists International Conference 2015 and the 2015 Population Health Conference.

“The Bakers Delight Conference was arguably the biggest corporate event to ever be held in Tasmania, with over 1200 delegates attending plus partners.”

Nettlefold expects the industry to continue to grow in Tasmania, calling the state a “hotspot” for business events and conferences.

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