UBM Sinoexpo, Guzhen Town to co-manage leading lighting show

SHANGHAI UBM Sinoexpo International Exhibition Co (UBM Sinoexpo) has entered into an agreement yesterday with the Guzhen Town Government of Zhongshan City, Guangdong to establish a joint venture company that will manage the operations of the China (Guzhen) International Lighting Fair.

Launched in 1999 and organised by the Government of Zhongshan City, China Association of Lighting Industry and China Council for the Promotion of International Trade, the exhibition is regarded as one of the driving forces behind the rapid development of the lighting industry in Guzhen, which has come to be known as China’s lighting capital.

To be held from October 18 to 21 at the new Lighting Capital (Guzhen) Conference & Exhibition Center, the event this year is expected to see 1,000 exhibitors.

Last year’s show featured more than 600 exhibiting companies and drew 64,000 professional visitors from 103 countries.

Wei Hongrui, the town’s mayor, said the joint venture would see the creation of “a professional management committee to coordinate the functions of the various government departments, lighting markets and representatives of mainstream companies…to build the fair into a one-million square metre event”.

“Guzhen is the world’s largest lighting market and we hope that by working with UBM Sinoexpo, the fair will become the world’s largest and most influential trade exhibition and Guzhen will become a global lighting industry hub,” added Wei.

Wang Mingliang, founder and director of UBM Sinoexpo, said: “We have successful experience in working with industry associations to take their events to the next level. Take Furniture China as an example. We have been working closely with the China National Furniture Association for over 20 years on Furniture China, and it has grown from a 3,000m² show into a mega exhibition of 350,000m². This model will also work successfully for Guzhen’s lighting fair.”

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