Buzz on the waterfront
By Prudence Lui
Located in Nanshan District, Shenzhen, the sprawling waterfront OCT Bay urban entertainment development is the talk of the town.
Developed by the Overseas Chinese Town Group, which has projects in Beijing, Shanghai and Chengdu, OCT Bay opened earlier this year to reveal a collection that comprises an exhibition centre, hotels and residences (the Marriott Executive Apartments is due to open next year), high-end dining and entertainment options, a large-scale multimedia water show that plays every night, an artificial beach called CoCo Beach, a shopping complex, and an IMAX cinema.
More facilities are slated to open when OCT Bay launched its second phase in spring 2013.
OCT Bay joins the existing OCT East district, which is today an events hotspot, featuring two theme parks â€“ the Ecoventure Valley and the Tea Stream Resort Valley â€“ three scenic towns and two 18-hole golf courses and eight themed hotels.
InterContinental Shenzhen, Interlaken OCT Hotel and Sheraton Daimeisha Resort are among the hotels located in the OCT development.
OCT East has been courting MICE buyers for a few years now, and receives regular teambuilding requests from local corporate groups, according to the developmentâ€™s director of sales and marketing, Melissa Lau.
Depsite OCT Eastâ€™s popularity among the MICE crowd, Lau told TTGmice that â€śShenzhen lags behind other Chinese cities such as Beijing, Shanghai and Guangzhou when it comes to MICEâ€ť.
However, she remains confident that Shenzhen-based companies would remain highly activeâ€ť and continue to fuel the cityâ€™s MICE business.