Malaysia Convention & Exhibition Bureau (MyCEB) has introduced a new component under the Meet in Malaysia campaign, Let‚Äôs Meet Now, to further stimulate the domestic business events industry.
Targeting one-day domestic meetings, the Let‚Äôs Meet Now package offers 50 per cent sponsorship for one full-day meeting package exclusively for Malaysia-based registered corporate companies, and professional/trade associations and institutions.
In line with the Meet in Malaysia‚Äôs campaign objective under the Malaysia Business Events Strategic Marketing Plan 2021-2030, which aims to re-establish Malaysia‚Äôs business events industry by effectively reassembling industry players in organising business events and continue to create more platforms for knowledge transfer despite the new economic challenges.
When the Meet in Malaysia campaign launched in 2020, more than 90 industry partners joined as campaign partners. Thus far, 44 event support applications have been received, which will allow 52,595 people to meet-in-person for various objectives such as knowledge exchange, networking, professional training, or business opportunities. These events will contribute RM430 in estimated economic impact.
Abdul Khani Daud, CEO of MyCEB, said in a statement that the Meet In Malaysia campaign will run until the end of December 2022.
‚ÄúIt is highly crucial to assist the locals to support economic recovery so this is where Let‚Äôs Meet Now plays a huge role as an additional support package. It is hoped that with appropriate interventions and initiatives, it would be possible to bring the business events economy back on track,‚ÄĚ he added.