Sarawak has beefed up its corporate incentives segment as 26 local industry partners recently graduated from the internationally-recognised Certified Incentive Specialist (CIS) course awarded by Society for Incentive Travel Excellence (SITE).
The latest virtual CIS course took place in Bangkok from July 8-9, 2021, which included an exam. It was a collaboration between by Thailand Convention and Exhibition Bureau (TCEB) and Sarawak Business Events Association (SBE).
The 26 graduates were members of Ministry of Tourism, Arts & Culture Sarawak, Business Events Sarawak (BESarawak), Sarawak Tourism Board (STB), Association of Sarawak Inbound Agencies (ASIA), Malaysian Association of Hotels (MAH), Malaysian Association of Tour and Travel Agents (MATTA) Sarawak Chapter and Sarawak Business Events Association (SBE).
In the Post COVID-19 Development Strategy (PCDS) 2030, corporate incentives are one of the key initiatives to diversify the revenue pool of Sarawak when it comes to business events.
“We are serious about becoming a major player in this region,” expressed BESarawak’s CEO, Amelia Roziman.
“Last year we created a dedicated unit to spearhead corporate incentives and deployed our blueprint of two years to uplift Sarawak as a unique corporate incentive destination under the banner of Tribe Legacy Sarawak campaign. Our marketing and promotional efforts coupled with new incentive ideas and attractive incentivised packages will be instrumental in tapping into this segment with current global trends.”
Amelia further added that “the updated guideline in organising business events in Sarawak and standard operating procedure (SOP) are in place to ensure the success and safety of the groups.”
“Sarawak has a lot of potential and immersive experiences that can be developed with the support of new infrastructure, development and capacity building… We are ready to welcome national corporate incentives to Borneo island in 4Q2021,” said Abdul Karim Rahman Hamzah, Sarawak’s minister of tourism, arts and culture Sarawak.