Indonesia leverages G20 meetings to reboot MICE industry

the Indonesian government has chosen ‘Recover Together, Recover Stronger’ as the theme for its G20 presidency.

As Indonesia kicks its year-long G20 presidency into high gear this month with a series of activities and events, its Ministry of Tourism and Creative Economy (MoTCE) has unveiled plans to leverage the high-profile event to trigger a revival of the business events sector.

Summits, ministerial assemblies, forums, and working groups are some of the key G20 meetings that are slated to take place, which will be a mix of virtual, hybrid, and in-person events. The G20 Summit meanwhile, will take place in Bali, and is expected to be attended by more than 6,000 delegates.

The Indonesian government has chosen ‘Recover Together, Recover Stronger’ as the theme for its G20 presidency; a screenshot from the G20 event website

Rizki Handayani, deputy for tourism products and event organisers at MoTCE told TTG Asia: “Indonesia will also maximise its G20 presidency and showcase its development progress. (We aim to also) promote Wonderful Indonesia by holding a series of side events in 13 destinations including Jakarta, Bandung, Semarang, Solo, Yogyakarta, Surabaya, Labuan Bajo, Lombok, Batam-Bintan, Medan, Manado and Makassar.”

Under the aegis of the G20, MoTCE will be holding at least four tourism-related side events such as the World Conference on Creative Economy 2020, Indonesia Wellness and Tourism International Festival, Asian Venture Philanthropy Network Conference & International Events 2022. The ministry is also encouraging institutions and industries to hold creative economy exhibitions this year, in relation to tourism.

“We have also created a special tour package with a sustainability theme for G20 delegates, to let them see firsthand the sustainable tourism programmes that are happening, while they enjoy the country’s natural beauty,” stated Rizki.

Standardising event services will also fall under MoTCE’s purview, where the ministry would be ensuring that every venue is compliant with the country’s Cleanliness, Health, Safety & Environment Sustainability (CHSE) standards.

“If the G20 is successfully held without a new (Covid-19) cluster, this will help provide build industry confidence that Indonesia has the ability to organise large-scale events to international standards,” Rizki noted.

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