INDONESIA MICE & Corporate Travel Mart (IMCTM) will return to Bali this year with a brand new format and a fresh set of organising partners.
Formerly a co-operation between RajaMICE, Indonesia’s Ministry of Tourism and Creative Economy and Bank Danamon American Express Corporate Card, RajaMICE is now partnering Bank Negara Indonesia (BNI) and a number of regional NTOs to organise the event.
Panca Sarungu, CEO, RajaMICE said: “As much as Indonesia wants to develop 10 destinations for MICE, the feedback we received from participants was that Bali is the one (destination) that is ready. Hence, we decided to bring this annual show, which is in its fifth year, back to the island.”
According to Sarungu, the format of this year’s IMCTM, which will take place from May 15-18, has been altered from a pure inbound MICE show into an inbound and outbound affair, facilitating increased participation from regional and international NTOs and travel trade.
This will differentiate it from Indonesia Corporate Meeting & Incentive Travel Mart (ICMITM), a pure inbound show which will be held in Medan from May 8-12.
One of IMCTM’s NTO partners, Tourism Malaysia Jakarta director, Jamil Darus, said: “We view the potential of the Indonesia market for MICE business as very promising in the coming year. With the positive economic growth (in Indonesia), every company is looking to move their business meetings overseas. It is our main objective to take part (in the mart)…to further strengthen the Malaysian brand as a MICE destination for the Indonesia market.”
This year, IMCTM is expecting more than 100 sellers and 150 buyers comprising a mix of BNI’s corporate clients, and representatives from multinational and Indonesian companies and incentive firms from Indonesia, Malaysia, and Singapore.