Case Studies

Traversing the globe virtually

The pandemic has made overseas retreats impossible but that has not stopped US-headquartered company MURAL from giving its staff a memorable experience. It made plans that were literally out of this world.

Strengthening networks online

Game mechanics and a reward system were incorporated into China Mobile Global Partner Conference's online platform to incentivise attendance and hold the audience's attention.

Rebuilding connections

This virtual event brought hundreds of travel industry professionals together in an immersive, life-like environment, as it sought to help them rebuild connections made stagnant during the pandemic.

Leading the future

PCMA (Professional Convention Management Association) set a positive tone of recovery with Convening Leaders 2021, one of Singapore’s largest hybrid MICE events since the city's gradual reopening.

Setting two different stages

A hybrid version of PCMA's first event in Asia Pacific was decided upon due to recovery strides the region was making, but engaging two different audiences during the same four-hour period was no mean feat

An opportunity to game on

Organisers of the Games Market Bootcamp decided to take the leap and organise a hybrid version to enable the games community to meet-in-person despite a very short lead time.

More virtual room to grow

Philconstruct has been serving the industry for three decades, steadily growing in size and visitorship over the years. Due to Covid-19, last year was the first time the tradeshow was held virtually.

An open affair

One of Singapore’s testbed hybrid events since the country restarted its MICE activity, the Industrial Transformation Asia Pacific 2020 kicked off with a physical opening ceremony as an experimental “bolt-on” feature.

Sticking it out

This was the first tradeshow to take place in Hong Kong since the pandemic started, and although event organisers were initially apprehensive, visitor turnout surpassed last year's record.

Rethinking the event experience

Despite the pandemic, cancelling the annual Phitex, the largest government-organised travel trade event in the country, was not an option.