Case Studies

Raising standards

The inaugural THAIFEX - HOREC Asia sought to establish a foothold in the burgeoning HoReCa (Hotel, Restaurant, and Catering) market by showcasing the latest innovations for hospitality operations.

Ground control

Tripfez Travel orchestrates a 12-day incentive trip to Saudi Arabia for a leading Malaysian commercial vehicle manufacturer within two months.

A city for all

Hong Kong shows off its fun and serious sides to attendees of the Asian Financial Forum

The sky’s the limit

Despite challenges, the Crystal Dragon showcase is a testament to MBS' resilience, creativity, and unwavering commitment to reinvent events at Sands Expo & Convention Centre

Magic of the Mekong

The annual Destination Mekong Summit continues to position and market the GMS (Greater Mekong Subregion) as an attractive, sustainable and inclusive tourism destination​.

Digital pivot

After a four-year hiatus, the Indonesia Dental Exhibition & Conference (IDEC) returns, infusing an international dimension into the local dental scene.

Nights to remember

The 2023 Amway China Leadership Seminar is a five-day international experience held a few times a year to reward the company’s top performers, and this year, two cities in New Zealand were chosen to deliver the wow factor

Global spiritual confluence

Bangkok’s IMPACT Exhibition and Convention Center successfully hosts a transformative Hindu congress aimed at fostering unity and understanding among attendees

Spicing up palates

The hosting of the Worldchefs Asian Presidents Forum 2023 was a big step in spotlighting Filipino cuisine on the world stage.

Charting the future

The IFES World Summit is the biggest and most important event for the International Federation of Exhibition and Event Services (IFES) every year. This year, the event which convened in Singapore, was a sell-out.