Case Studies

Translating the in-person experience online

Hosting a month-long virtual expo is not an easy task, but Global-Link MP rose to the challenge and developed a virtual platform that was flexible, user-friendly, reliable, and scalable.

Creating meaningful connections virtually

The 25th Annual Scientific Meeting of the Malaysian Society of Paediatric Haemotology and Oncology was held virtually for the first time due to the Covid-19 pandemic. Its PCO, Conference People, describes the various challenges and opportunities presented in pulling off a successful virtual event

Traversing the globe virtually

The pandemic has made overseas retreats impossible but that has not stopped US-headquartered company MURAL from giving its staff a memorable experience. It made plans that were literally out of this world.

Strengthening networks online

Game mechanics and a reward system were incorporated into China Mobile Global Partner Conference's online platform to incentivise attendance and hold the audience's attention.

Rebuilding connections

This virtual event brought hundreds of travel industry professionals together in an immersive, life-like environment, as it sought to help them rebuild connections made stagnant during the pandemic.

Leading the future

PCMA (Professional Convention Management Association) set a positive tone of recovery with Convening Leaders 2021, one of Singapore’s largest hybrid MICE events since the city's gradual reopening.

Setting two different stages

A hybrid version of PCMA's first event in Asia Pacific was decided upon due to recovery strides the region was making, but engaging two different audiences during the same four-hour period was no mean feat

An opportunity to game on

Organisers of the Games Market Bootcamp decided to take the leap and organise a hybrid version to enable the games community to meet-in-person despite a very short lead time.

More virtual room to grow

Philconstruct has been serving the industry for three decades, steadily growing in size and visitorship over the years. Due to Covid-19, last year was the first time the tradeshow was held virtually.

An open affair

One of Singapore’s testbed hybrid events since the country restarted its MICE activity, the Industrial Transformation Asia Pacific 2020 kicked off with a physical opening ceremony as an experimental “bolt-on” feature.