THE local market will be the focus of Shanghai Disney Resort’s MICE strategy as the theme park approaches completion.
According to a spokeswoman who declined to be named, meeting spaces within the hotels as well as in-park venues for MICE have been planned but details are not yet available.
“For the initial phase after the opening, Shanghai Disney Resort will focus on catering to MICE events for the local market and handle international ones on a per request basis,” she said, adding boardroom meetings, corporate events, outdoor teambuilding, and family day programmes, etc, can be organised at the theme park.
The 420-room, signature Shanghai Disneyland Hotel topped out last month. Major construction will be completed by end-2015 and a grand opening is slated for spring 2016, said the spokeswoman.
The resort’s other themed property, the 800-room Toy Story Hotel, inspired by the Disney-Pixar animated films Toy Story, was topped out in January 2014 and the resort’s iconic mountain was topped out in December.
