Tourism New Zealand has launched a Delegate Marketing Hub, featuring more than 150 assets to help conference and event organisers promote their upcoming events in New Zealand.
The library of free marketing tools includes videos, eDM headers and footers, social media tiles, postcards, factsheets, maps, sample itineraries, pre-written copy, and website design tips. White label promotional material can be downloaded and customised with the logo and information for a specific event.
The platform also offers a suite of new and refreshed Toolkits to support conference organisers. These offer advice, timelines, and strategies for the conference planning process.
The toolkits include Your Guide to the Conference Hosting Journey – a PCO-approved timeline of what to do when; The Art of Maximising Attendance – a best practice guide for marketing an event; Incorporating Māori Culture into your Conference – advice on how to authentically include Māori culture in an event, from content to experiences; Sustainability Toolkit – of key considerations to reduce the footprint of an event; and Conference Impact Aotearoa – a new legacy framework to ensure the conference creates positive benefits.
Marketing materials will be organised by Asset Type and Region/City, and the hub also includes a filter tool for easy use. A guide is available to make the most of the resources.
Tourism New Zealand’s general manager NZ & business events, Bjoern Spreitzer, said: “We know the opportunity to explore New Zealand plays an important part in enticing delegates to attend conferences hosted here. We want to make it easy for organisers to promote their event and New Zealand to attract as many registrations as possible and ensure the success of their event.
“The how-to guides not only support organisers on their conference hosting journey, but ensure the events held here enrich New Zealand beyond the economic impact, by providing meaningful connections with our culture, people, and environment.”
