THE Adelaide Convention Bureau has won hosting rights to the three-day Land Forces 2016 Exposition, which is expected to inject A$16.6 million (US$11.9 million) into the state’s economy.
In collaboration with the Australian Army, the event is likely to attract 1,100 high-level international defence, government and industry delegates from interstate and overseas. It will focus greatly on rapidly developing Asia-Pacific nations and their ties with Australia’s strategies, acquisitions, assessments and technologies within the defence industry.
More than 400 exhibitors are expected to be present, with 25% of them from international companies and organisations. Local companies specialising in exhibition and display are set to benefit from the event, as the build-up cost of an average booth at the show is estimated to be at least A$20,000.
Describing it as a “great win”, Damien Kitto, CEO of Adelaide Convention Bureau, said: “The win consolidates recent announcements regarding South Australia’s defence industry and strengthens our positions as a leading defence state. The event, which has never been hosted in South Australia before, supports the key objectives of Defence SA, and aligns with five of the Premier’s 10 economic priorities.”
