Melissa Ow to return to Singapore Tourism Board as new chief executive

The Ministry of Trade and Industry has named Melissa Ow as the new chief executive of Singapore Tourism Board (STB) effective from June 1. She will take over the role from Keith Tan.

Currently the executive vice president for customer experience, marketing & investment facilitation group at the Economic Development Board (EDB), Ow played a key role in transforming the organisation’s B2B sales and marketing model.

Ow has held several positions in STB, with the last being deputy chief executive. She also headed the Experience Development Group and the Corporate Group as well as oversaw STB’s corporate functions such as legal, procurement and corporate administration, finance, and human resources.