New SITE Foundation research spotlights incentive travel qualifier views

The importance of an incentive trip’s destination as a motivational factor, a preference by participants for increased communication, and some tensions between corporate leadership objectives and qualifier desires for an unscheduled time at leisure were some of the major points that have emerged according to new research published by SITE Foundation.

SITE Foundation has officially published its newest report, Participant inSITEs, which features insights from a global body of 825 incentive travel reward-earners.

In this report, respondents painted a new picture of what participants these days expect from incentive travel programme communications, destinations, onsite activities, and more.

Broken into three sections, Participant inSITEs also explored what makes participants get ready to work toward incentive travel rewards; how to set participants up for a motivating experience while qualifying; and why participants enjoy going on trips they have earned and what activities and benefits stand out most.

“This truly global study provides immensely valuable data for all segments of the incentive travel industry,” said SITE CEO Annette Gregg. “We know companies are eager to leverage the power of face-to-face connections to get the best ROI for themselves and for their teams. The insights presented here are key to helping drive all of that.”

A copy of the full Participant inSITEs report can be downloaded here.