The Indonesia Exhibition Companies Association (IECA), in collaboration with the Indonesia Congress and Convention Association (INCCA), is set to host the inaugural Indonesia MICE Youth Challenge 2024 on July 29-30, 2024, at the Jakarta Convention Center (JCC).
This competition provides a platform for students in the business events and tourism sectors to showcase their creativity and showcase innovative ideas to the industry, while gaining valuable industry experience by conceptualising and organising business events.
Hosea Andreas Runkat, chairman of IECA, aims for the competition to spark new ideas and perspectives in Indonesia’s business events sector. He said: “We are delighted to provide a platform and opportunity for future Indonesian business events professionals to unleash their creativity while connecting with peers from other regions participating to inspire ideas and share enthusiasm for this business.”
Iqbal Alan Abdullah, chairman of INCCA, echoed the sentiment, stressing the importance of innovative thinking in Indonesia’s business events industry. He encouraged students to contribute their “crazy” ideas to meet industry needs, to help position Indonesia as a leading business events destination.
“Indonesia has 36 MICE study programmes, and we expect each campus to send more than one representative. The winners will be sponsored to participate in competitions at the Asian and global levels,” noted Iqbal.
Vinsensius Jemadu, deputy of tourism product and event management at the Ministry of Tourism and Creative Economy (MoTCE), lauds the MICE Youth Challenge for nurturing competent and professional talent, in line with Kemenparekraf’s focus on adaptability, collaboration, and innovation. The ministry also pledged to bolster the competition’s standards and participation numbers.
“This aligns with the progress at MoTCE, emphasising adaptability, collaboration, and innovation. We will provide support with our available resources and aim to enhance both quality and quantity to send representatives to regional and global levels,” Vinsensius said.
The Indonesia MICE Youth Challenge competition will be judged by a jury consisting of representatives from IECA, INCCA, and MoTCE, as well as PEOs and PCOs.
