IMEX Frankfurt's programme of professional and personal development is a comprehensive range of more than 150 learning sessions reflecting the way people now live and work. Attendees can ‘pick and mix’ across seven tracks to suit their skill requirements including a new track, Impact.
Brought to you by IMEX Frankfurt
“Impact is the opportunity to make a difference in what’s often a complicated world. The ripple effect of impact can be far-reaching, with results seen immediately or the seeds sown for the future”, according to Tahira Endean, IMEX’s Head of Programming. She outlines why event professionals should embed impact into their professional and personal lives.
It is IMEX’s Talking Point and a topic that resonates throughout the education programme at IMEX Frankfurt 2024 from May 14 to 16.
The programme of professional and personal development – now live – is a comprehensive range of more than 150 learning sessions reflecting the way people now live and work.
Attendees can pick and mix from seven tracks, including a new track, Impact, to suit their skill requirements. Tangible, practical takeaways are front and centre to encourage attendees to immediately apply what they’ve learned in their business meetings the same day.
Highlights from the seven learning tracks:
Business Practices – Managing tight budgets today – According to Global DMC Partners’ latest Pulse Survey, higher costs are the number one challenge for planners. A panel of event professionals will explain the art of budget optimisation when attendance is unpredictable, costs remain high, and lead times are shrinking.
Event Marketing – sessions on this topic cover the use of AI to analyse and identify trends as well as exploring event strategies through the eyes of marketing leaders. The aim is to understand how they’re merging technology and content creation, building partnerships, prioritising sustainability and engaging audiences while crafting creative experiences.
Experience Design – Are cities and destinations catalysts for social impact in the meetings industry? – this will highlight how European destinations support meeting planners in creating legacy and look at the role played by cities and destinations in driving social change.
Impact – Wonder Walks – a new format for 2024 – is where creative director Robert Dunsmore will shed fresh light on the show with a guided tour themed around biophilia – the positive impacts of spending time in and aligning with nature. He’ll seek out nature-inspired activations and booth designs that planners can weave into their own events.
Technology & Innovation – Untangling event technology to power the next generation of events – A panel explains how technology can be used to problem-solve and showcases some of the latest ideas set to revolutionise the meetings industry.
Trends & research – Incentive Travel Index by the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE); AMEX GBT’s Event Marketing Trends report; ExpoPlatform’s Event Tech Forecast and MPI’s latest Meetings Outlook are just some of the industry’s hottest research reports to look out for.
Well-being – Tough Talks – a new format for this year – comprises focused discussions with speakers who are unafraid to tackle challenging topics. These are safe spaces for open and honest conversations about grief and male suicide, anxiety and the impact of peri and menopause.
The education programme at IMEX Frankfurt, May 14 to 16, is now live and open to all for free. A majority of the sessions are accredited by CMP, CSEP and ICCA Skills. Check out the comprehensive range of more than 150 learning sessions reflecting the way people now live and work or see the highlights.
IMEX Frankfurt 2024 takes place at Messe Frankfurt from May 14 to 16, 2024 – register for IMEX Frankfurt now.
