As one of only 57 UNESCO Cities of Gastronomy around the world, Launceston is ready to host the 25th Symposium of Australian Gastronomy (SAG 25) from July 5-8, 2024.
The event will welcome more than 100 gastronomic enthusiasts from Australia and New Zealand, and visitors will have multiple opportunities to sample local food and drink, as well as dine at Launceston’s restaurants.
Chair of the symposium organising committee and board member of the Tasmanian Agrifood Network (TAN), Andrew Pitt, said the national event will be the first of its kind held in northern Tasmania.
“The theme for this year’s event is ‘island’ which perfectly encapsulates the fine produce that can be sourced and enjoyed across our state. SAG 25 will be a significant event for our F&B industry as it has an established audience who will exchange their knowledge and ideas with local producers,” he added.
Pitt was also a key member of the successful bid for Launceston to become a UNESCO City of Gastronomy in 2021.
“We are developing an identity revolving around F&B and this symposium will play a vital role in showcasing this identity to a captivated national audience,” Pitt said.
Business Events Tasmania’s CEO Marnie Craig pointed out this is a key example of how strategically aligned events can benefit Tasmanian economy and reputation beyond visitation.
“Business events such as this are worth A$199 million (US$131.7 million) to the Tasmanian economy. These events attract world-renowned experts to Tasmania while providing opportunities to share our culture and ideas, and create opportunities for future investment.
“Twenty eight per cent of delegates bring at least one other person with them, 20 per cent explore regional Tasmania and 89 per cent intend to return within three years,” she added.
