The ninth edition of Global Exhibitions Day (GED) will be held on June 5, 2024, under the theme Exhibitions are catalysts to sustainable futures.
Facilitated by UFI (The Global Association of the Exhibition Industry), the GED 2024 theme reinforces the role of exhibitions as platforms to bring people together face-to-face to connect, collaborate on global solutions aligned to the United Nations Sustainable Development Goals, and drive progress for economies worldwide.
Four key messages underpin this year’s theme, including how exhibitions drive progress, facilitate economic growth, are a sustainable way of doing business, and how it connects people.
The GED 2024 campaign is also collaborating with digital marketing partner Snöball and sustainability partner EcoMatcher to plant a “GED Forest” across the Philippines, Madagascar, and Ecuador. With every social share using Snöball, each participant will receive a tree planted in the GED Forest” provided by EcoMatcher.
UFI invites all professionals across the industry to amplify their support for GED 2024 and help grow the global GED Forest.
More resources and tools to celebrate GED 2024 can be found on the official event website, www.globalexhibitionsday.org. Some ideas on how to get involved include asking government officials for endorsement and recognition of the exhibition industry; sharing GED 2024’s theme and core messages with local media to increase awareness; organising a GED 2024 initiative and adding it to the GED World Map; or downloading the toolkit on the GED website and customise visuals using the GED logo or ‘Voices of the Industry’ card.
