Singapore-based event technology company Gevme and WeMeet, an AI platform for international marketing and business events, inked a partnership agreement at the Global Exhibition CEO Shanghai Summit 2024 last week.
Key features of the combined offerings include seamless WeChat integration, empowering organisers to leverage WeChat as a marketing platform to drive event registration, digital payment, and audience engagement, alongside AI-powered tools for multilingual event concierge services, real-time content summaries, and hybrid and live streaming capabilities accessible both inside and outside of China.
On why this was a good time to officially enter the Chinese market, Gevme CEO Veemal Gungadin, told TTGmice: “The timing couldn’t be better. With China’s Go Global policy, we have seen trade with China and South-east Asia, the European Union, and the US increasing. In fact, From 2018 to 2022, the compound annual growth rate of China’s outward direct investment stock in South-east Asia reached 11.7 per cent.”
This in turn, he added, has an impact on both the inbound and outbound business events industry from China, which Gevme wants to tap onto.
When asked how difficult it was to access the notoriously-difficult China market, Gungadin shared: “We recognised early on that success in China requires a deep understanding of local nuances and strong relationships. That’s why we spent considerable time identifying the right partner.”
Gevme has been working with the WeMeet team for almost four years now, whose “proven expertise in the Chinese market and their innovative use of AI” aligned perfectly with Gevme’s vision.
“Together, we’ve created a solution that seamlessly integrates with existing Chinese platforms while offering the sophisticated features Gevme is known for globally,” Gungadin stated.
Both Gevme and WeMeet have also affirmed their commitment to continuous innovation, and are actively exploring further developments to enhance their joint offerings.
“We have an ambitious roadmap for the future. In the next few years, you can expect to see deeper WeChat integration; and new AI-powered features that further streamline event planning, personalise attendee experiences, and provide valuable data insights.
“We will also be targeting specific industries within China where our combined solution can create significant value,” he noted.
