The Malaysia Convention & Exhibition Bureau (MyCEB) has signed a Memorandum of Cooperation with Centexs Commercial Services (CCS), a Sarawak government agency, to elevate the country’s business events sector.
This collaboration aims to leverage Malaysia’s cultural heritage and entrepreneurial spirit for sustainable growth. MyCEB will utilise its network to promote products from Sarawak’s local businesses and enhance the skills of Sarawak’s youth.
The partnership involves co-developing training programmes, sharing market insights, and exploring innovative event experiences. MyCEB CEO Azman Haji Tambi Chik expressed his excitement about the collaboration’s potential to unlock new opportunities and showcase Malaysia’s talent on the global stage.
Mohamad Shahren Mohamad Yusri, general manager of CCS, echoed this sentiment, highlighting the opportunity to empower local entrepreneurs and showcase Malaysia’s culture. This initiative aligns with MyCEB’s mission to position Malaysia as a dynamic hub for business events.
During the same visit to Sarawak, MyCEB’s additional activities included industry dinners with local stakeholders, and participation in the Asia Pacific Green Hydrogen 2024 conference to highlight Malaysia’s sustainability efforts.
