The Philippine MICE Academy has rolled out the second edition of the book, Professional Event Management, A Guide to Meetings, Incentives, Conventions, Exhibitions, and Events.
It is an update of the first edition published several years ago, amid clamour from both industry practitioners and tourism students to answer the needs of the changing business event industry and address event challenges, said Orly Ballesteros, Philippine MICE Academy board secretary and one of the authors of the tome.
Ballesteros said the event book is published by C&E Publishing, and will be launched at MICECON 2024 to be held in Clark Freeport Zone from July 10-12, 2024.
Another author and PEP Tarsus Group’s president, Joel Pascual, said in a Facebook post that to be able to have a second edition, part of the thrust of the Academy to continue educating, “is a privilege and a true sign of how our book is being accepted and received”.
