Malaysia Airlines recently hosted the largest airline trade event ever held in Malaysia, the first Malaysia Airlines Trade Elevation Summit 2024, in collaboration with Tourism Malaysia, and the Malaysia Convention & Exhibition Bureau (MyCEB).
This inaugural event, from June 24-26, 2024, brought together 300 delegates to Kuala Lumpur, including over 200 international attendees from 48 cities and 21 countries.
The summit marked a significant milestone for Malaysia Airlines as it advances the goals of Visit Malaysia Year 2026, and positions Kuala Lumpur as a gateway for Asia and beyond, establishing Malaysia as a true South-east Asian tourism and aviation hub.
This event also underscored Malaysia Airlines’ commitment to leveraging its role as the national carrier to support national tourism objectives.
Group managing director of Malaysia Aviation Group (the parent company of Malaysia Airlines), captain Izham Ismail, commented that the group will continue to advance tourism objectives through strategic alliances, collaborate with travel agents worldwide, and local stakeholders like Tourism Malaysia and MyCEB.
The summit also featured the prestigious Golden Wau Awards, the first of its kind hand-made with the Golden Wau for top performing sales agents who demonstrated exceptional achievements in driving revenue.
By introducing this award, Malaysia Airlines aims to set new industry standards and inspire excellence among all trade partners, thereby significantly contributing to Malaysia Airlines’ growth and enhancing Malaysia’s presence on the global tourism stage.
