Encore Event Technologies exemplifies how innovative technology and strategic event design can transform incentive travel into an unforgettable experience that beautifully showcases a destination's culture and capabilities
Event brief
Encore Event Technologies recently redefined personalised event experiences with a cutting-edge incentive programme for Asian Paints India, spanning across Australia and New Zealand.
The programme, which was the largest back-to-back activity event Encore has ever managed, served 700 top sellers from Asian Paints India with 16 hours of activities each day over a period of 10 days.
Event highlights
The mammoth event spanned from April 18 to May 2, 2024, taking place across multiple venues in Queenstown and Auckland, New Zealand, and included a special extension to Sydney in Australia for a select VIP group.
Over these two weeks, participants enjoyed a curated lineup of more than 32 events across 17 different venues, designed to immerse and ignite all the senses in unforgettable experiences tied to the theme of Unstoppable.
Participants were flown in two waves and treated to nine-day programmes that included team-building exercises, high teas, and themed gala dinners. These events were strategically aligned with the company’s objectives of celebration, brand engagement, and motivation for future sales achievements.
Technologically, the events showcased groundbreaking applications including advanced hologram animations, expansive LED screens over 30 meters, kabuki drops, and dynamic pyrotechnics, emphasising Encore’s expertise in global creative and event production.
Scott Nodsle, managing director international at Encore Event Technologies, commented on the event’s success: “This event truly exemplified how innovative technology and strategic event design can transform a standard corporate retreat into an unforgettable experience and beautifully showcases the host city’s culture and capabilities.”
Challenges
Coordinating such an extensive programme across multiple locations and two countries posed significant logistical challenges. To address this, Encore leveraged strong collaboration with local suppliers and resources, tapping into New Zealand’s rich culture and effectively rooting the event in the local environment.
The success of the event was by strategic partnerships with local culinary talents, bringing in 24 chefs from India and Dubai to ensure that food offerings were both comforting and delicious, as well as maintaining a taste of home with traditional flavours.
Event Encore Event Technologies Incentive Program for Asian Paints India
Organiser Encore Event Technologies
Venue Multiple venues in Queenstown, Auckland, and Sydney
Dates April 18 to May 2, 2024
Attendees 700
