Hong Kong hotel and serviced residence brand, Lanson Place Hospitality Management Limited (Lanson Place), has reopened its flagship Causeway Bay property, following a 16-month-long, HK$400 million (US$51.2 million) refurbishment.
The completed renovations encompass all 188 rooms and suites, now transformed into contemporary spaces imbued with French-inspired design elements. Floor-to-ceiling windows bathe the rooms in natural light and offer views of the surrounding Causeway Bay district. The meeting areas, the 24-hour fitness centre and the laundry room, were also revamped, and an all-day Salon Lanson has been added to complement the facilities.
Catering primarily to corporate and bleisure travellers – especially those working in the commercial districts of Causeway Bay, Central, Admiralty, and Quarry Bay – the property has implemented a multi-pronged marketing strategy to capitalise on Hong Kong’s business events recovery.
Danny Tse, area general manager of Lanson Place Causeway Bay, told TTGmice: “Our team has participated in various networking events and industry gatherings, including tradeshows, events organised by chambers of commerce, and industry conferences. These events have facilitated connections with potential clients, event organisers, and industry partners.”
Tse further highlighted the proactive identification of potential clients within their target sectors, both locally and internationally. The outreach includes on-site visits to showcase the hotel’s transformation, as well as virtual tours for overseas-based clients.
To bolster its appeal to event planners, Lanson Place is currently running a meetings offer valid until September 30, 2024. Meeting room bookings during this period will include complimentary cocktail receptions, along with a waived minimum charge to enhance flexibility for smaller events.
When asked about the current state of Hong Kong’s business events industry, Tse said that it is “gradually recovering post-pandemic”.
He commended the Hong Kong SAR government’s “unwavering efforts” to promote the city as a leading business events destination, and also emphasising the importance of attracting large-scale events.
“For example, relocating the Rugby Sevens event to the larger Kai Tak Sports Park, scheduled to open next year with a capacity of 50,000 seats, could effectively demonstrate Hong Kong’s ability to host high-profile events,” added Tse.
