Around 60 event planners, PCOs and media representatives from Australia and New Zealand will experience the Gold Coast’s best business events offerings next week for the 10th annual This is Gold Coast (TIGC24).
To be held from July 22-27, 2024, the familiarisation programme will also comprise a full-day tradeshow at the Gold Coast Convention and Exhibition Centre with scheduled business appointments showcasing more than 40 industry partners and products, as well as a series of networking events and activations.
Experience Gold Coast executive director of events Avril Harris said TIGC24 will showcase the continual transformation and evolution of the Gold Coast as a business events destination and the destination’s growing range of new products, venues and conference facilities.
“The Gold Coast has the natural advantage as the perfect backdrop for any conference, meeting and incentive group, centred between 57km of stunning coastline, 100,000 hectares of ancient rainforest, and encapsulates more than 51 per cent of green and open space,” Harris said.
According to Queensland Business Event Survey, the Gold Coast business events sector generated A$499 million (US$336.8 million) in economic benefit in the 2022 – 2023 financial year.
Experience Gold Coast director of business events Brooke Campbell added: “This year’s event is expected to generate more than $30 million in national and international business event leads, which is a testament to our team, our industry partners and our city’s business event offerings and as we continue to invest in infrastructure.
“We are the home of technology, innovation and health sciences, in a vibrant hub of entrepreneurship, surrounded by one of the most famous leisure destinations in the world – imagine what’s possible.”
