PCMA has announced the Regional Advisory Board comprised of 18 members representing diverse markets and audience segments of the business events industry throughout the APAC region.
“Our diverse Regional Advisory Board represents voices from corporations, associations, agencies, suppliers and academic institutions,” said Florence Chua, managing director, APAC, PCMA. “They embody the wide community we serve, acting as our sounding board and ambassadors, providing deep local insights and connections to our members and stakeholders. We are grateful for their generous leadership and contribution to better the business events industry.”

The following individuals are serving a two-year term (2024-2026):
- Andrew Pennington, platform and programs marketing lead, JAPAC, Google Cloud
- Anne Jamieson, CEO, Saxton
- Helen Mok, chief operating officer, EX-R International
- Kerry Lau, head of marketing, ASEAN and SAGE, Oracle
- Ronald Lim, co-founder & event producer, Think Tank Productions
- Sakurako Ogawara, director, head of Japan Event Management Group, MetLife
- Shelley Ryan, events & incentives manager, FUJIFILM Business Innovation Australia
- Siuki Ma, lecturer, Hong Kong Academy of Performing Arts
- Stuart Frank, senior director, Field Events Asia Pacific, Salesforce
- Tamsyn Barker, managing director, APAC, FIRST agency
The following individuals are serving the second year of a two-year term (2023-2025):
- Beatrice Remy, founder and managing director, LORE
- Ben Taylor, CEO, APAC, George P Johnson & Project Worldwide
- Deanna Varga, CEO & Founder, Mayvin Global
- Genevieve Lim, executive director, MICE management, Marina Bay Sands
- Melissa Holdsworth, chief operating officer, AusIMM
- Paula Rowntree, head of events, Australian Psychological Society
- Robyn Joseph, chief operating officer, Great Entertainment Group
- Global Board liaison: Deborah Caldwell, senior vice president, regional lead, APAC, global Eeents, Bank of America
Staff liaison: Florence Chua, Managing Director, PCMA APAC
In addition, the association’s Business of Events (BOE) has been confirmed for April 13-15, 2025, at Marina Bay Sands, supported by the Singapore Tourism Board.









