Hong Kong-headquartered Corporate Travel Management (CTM) has rebranded its specialist meetings and events division ETM to CTM Meetings & Events, effective July 22, 2024.
This move will enable businesses to better manage their demand for meetings and corporate events as an extension of their corporate travel programme to drive greater value from their travel budget.
Business meetings and corporate events have emerged as a significant and growing segment of business travel, as evidenced in CTM’s 2024 Global Customer Survey which found that 90 per cent of respondents expect to travel the same amount or more for customer meetings in the coming year. Additionally, 85 per cent expect to travel the same or more for internal meetings, and 84 per cent for conferences and tradeshows.
“People enjoy collaborating with their colleagues and partners in person because it strengthens business relationships and opens new opportunities. Being in the business of connecting people is incredibly rewarding, and that’s exactly what we will continue to do as CTM Meetings & Events,” said Doreen Low, MICE manager of CTM Meetings & Events, Asia.
“Our survey demonstrated that our customers value innovative technology and cherish immersive destination experiences within their corporate events. Unique and interesting event destinations are also highly valued, along with distinctive meeting or event spaces. This reflects the diverse needs and preferences of our customers, and it’s where our services truly add value. We understand that all these elements are crucial to a successful business event, and we’re here to make that happen.”
