Approximately 10,000 top Amway business owners from China – all of whom are from Founders Platinum to Founders Council, the highest pin level – will be in Singapore for the PF22/23 Amway China Leadership Seminar from August 28 to September 13, 2024.
This incentive win is a shot in the arm for Singapore, which has been seen as too costly by some business event organisers and participants, with a few choosing other regional destinations.
On why Singapore was chosen, Asha Gupta, regional president, Asia & chief strategy & corporate development officer of Amway, said: “Singapore is a destination that is renowned for serving up a world-class experience. From food to attractions, heritage sites, accommodation and cultural experiences, Singapore caters to all wants and needs and consistently delivers a memorable experience every single time.”
There will be four waves, each comprising about 2,400 participants each, on a 5D4N programme. Attendees are based all over China, but will fly out from nine cities on nine airlines, with Singapore Airlines as the main carrier.
The programme also includes two optional day tours, and a “free & easy” day. The 16 optional tours include attractions such as Gardens by the Bay, Sentosa and Mandai Wildlife Reserve; cultural, heritage and gourmet tours; and novel activities like a short course at the National University of Singapore, as well as a dragon boat race.
Participants will be staying at five-star hotels including Fairmont Singapore, Swissotel the Stamford, Hilton Singapore Orchard, Pan Pacific Singapore, and Conrad Centennial Singapore. Amway has also bought out the grand ballroom at Sands Expo & Convention Centre for the business sessions and gala dinners.
Edward Koh, Singapore Tourism Board’s (STB) executive director, conventions, meetings & incentive travel, said: “Singapore is proud to host the Amway China Leadership Seminar 2024, the largest post-pandemic incentive group thus far.
“We are confident everyone will enjoy Singapore’s destination offerings – whether as part of the official programme or on their own after conference hours. The success of this event will not only take Amway to greater heights but also leave a positive and lasting impact for years to come. We look forward to our continued partnership with Amway to create a meaningful legacy together.”
In another big win, Singapore has secured the PF24 Amway Japan LAS Family Program 2025 which will see about 1,500 participants gather in Singapore from March 23-27 next year.
