With the demand for memorable, interactive experiences on the rise, Singapore-headquartered event and activations company Searix has harnessed the power of artificial intelligence (AI) to bring about maximum experiential experiences for event attendees.
Lance Ng, group CEO, Searix, told TTGmice on the sidelines of the Singapore MICE Forum: “Everyone in our industry keeps asking about new ideas, more engaging solutions, and AI activations. That is why we came up with a framework to develop our creative technology experiences called Experiential Lead Generation & Engagement.”
One of the projects is an AI juice bar that was developed two months ago with a partner agency. Attendees first engage by taking a photo on the spot, which will be analysed by the software based on their appearance, and propose a drink for them. To set this up, only a touchscreen TV and a webcam are required. For events with larger budgets, planners can even consider having an automated cocktail mixer to put together the recommended drink.
Another popular product developed last year, Ng shared, is a face swap photo booth called Arya, named after Arya Stark in the Game of Thrones television series. The setup is simple, comprising several iPads, and a display screen. Guests select from a set of portrait templates that are in line with the event’s theme, snap a selfie, and let AI generate a memorable image.
Event planners can lease the Arya software for S$1,500 (US$1,116; prices are valid until end 2024), and Searix offers add-ons such as the generation of eight images to perform face swaps on, iPads and TV rental, as well as the printing of generated photos for three hours.
“In general, most projects start from S$5,000, take anywhere from three days to three weeks to complete, and can be customised according to a client’s requirements.”
“We’ve deployed these at various events and found that up to 90 per cent of meetings with experiential lead generation and engagement have meaningful conversations and follow up conversations. Also, up to 95 per cent of these engaged participants have positive brand recall and remember key messages of brand campaigns,” Ng pointed out.
As of this year, Searix’s portfolio comprises a suite of 42 systems that have been deployed at 5,000 events and campaigns in 15 countries.
