The Philippines' Department of Tourism meticulously planned and executed two United Nations tourism events, showcasing the country's capability to host international gatherings of such magnitude
Event brief
The Philippines successfully secured the hosting of two major United Nations (UN) tourism events. In addition to chairing the 36th Joint Meeting of the UN Tourism Commission for East Asia and the Pacific and the Commission for South Asia, the country also brought the inaugural UN Gastronomy Tourism Forum for Asia Pacific to Cebu.
These events highlighted the Philippines’ hospitality, tourism offerings, and rich culinary heritage on the global stage.
Event highlights
In a spirit of unity and cooperation, both private and government representatives from across the Philippines convened in Cebu. Even Philippine president Ferdinand Marcos Jr graced the occasion.
The Shangri-La’s Mactan Resort and Spa hosted the gastronomy forum, while the Sheraton Mactan Cebu Resort served as the venue for the joint commission meeting.
A technical tour was scheduled between the two main events, offering delegates the opportunity to explore the Camotes Islands, the neighbouring towns of Argao and Dalaguete, or the eco-tourism attractions of Aloguinsan.
Renowned chefs showcased their culinary expertise by whipping up dishes from all 16 regions of the Philippines. Keen attention was paid to sourcing the finest ingredients, including giant tuna, fresh produce, and unique spices from various provinces.
The event was also filled with vibrant Filipino culture, featuring captivating dances, live music, and even a fashion show. These elements contributed to a festive and joyful atmosphere throughout the three-day event.
Challenges
Given the high-profile nature of the event, with attendees including the president and foreign dignitaries, stringent protocols were enacted for security, emergency preparedness, and guest accommodations. Discreetly positioned tourist police provided an added layer of protection at event venues and hotels.
To ensure seamless delegate arrival and departure, the Department of Tourism coordinated with tourism students to provide round-the-clock hospitality services at Manila and Cebu airports and host hotels.
Managing two concurrent international events across separate resorts required meticulous planning and resource allocation. Efficient supply chain management, including sourcing ingredients, promotional materials, and documentation, was crucial to the event’s success.
Strong collaboration between Cebu’s government, private sector, and national stakeholders was instrumental in overcoming logistical challenges and delivering exceptional experiences.
Event United Nations Tourism’ Regional Forum on Gastronomy Tourism for Asia and the Pacific, and the 36th Joint Meeting of its Commission for East Asia and the Pacific and the Commission for South Asia
Organisers Philippine Department of Tourism, UN Tourism and Basque Culinary Center
Venue Mactan, Cebu in the Philippines
Date June 26-28, 2024
Attendees Over 600 delegates
