Malaysia hosted a successful second Asia Convention Alliance Association Forum (ACAAF) 2024, bringing together 100 industry leaders from across Asia to discuss sustainable innovations in the business events sector.
Held under the theme Business Events and Technology with Sustainability, the forum, a highlight of Malaysia Business Events Week, aimed to drive transformative ideas and collaborative breakthroughs.
Key speakers from Thailand Convention & Exhibition Bureau, Taiwan External Trade Development Council, and Seoul Tourism Organization shared insights on how technology can enhance meeting experiences while preserving the environment. The event also emphasised innovative sustainability practices to reduce the industry’s environmental impact.
ACAAF is an annual event rotating among founding members Thailand, Malaysia, South Korea, and Taiwan. The forum provides a platform for stakeholders to exchange ideas, forge partnerships, and explore cutting-edge innovations.
