The Malaysia Business Events Week 2024 (MBEW2024) officially kicked off today, drawing around 300 local and international delegates to Kuala Lumpur.
Held at the Kuala Lumpur Convention Centre, the theme for the annual flagship event organised by the Malaysia Convention & Exhibition Bureau (MyCEB), is Business Events and Technology with Sustainability (BEATS).
Officiated by Yasmeen binti Yasim, deputy secretary-general (tourism) of the Ministry of Tourism, Arts and Culture Malaysia, MBEW2024 will feature expert panels, breakout sessions, and a bid workshop hosted by MyCEB. Delegates will also have the opportunity to engage with the Department of Standards Malaysia for a public consultation on Malaysian Standards on Business Events.
One of the highlights of the event was the signing of a Memorandum of Cooperation (MoC) between MyCEB and Centexs Commercial Services (CCS), where this partnership aims to enhance skills development and innovation in the business events industry in Malaysia.
The week-long event began with the Asia Convention Alliance Forum and EVENTXPO, organised by the Malaysian Association of Convention & Exhibition Organisers & Suppliers. These pre-events were exclusively for invited trade partners, including members of the Asia Convention Alliance.
